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Product Manager / Senior Product Manager (IBD portfolio))

応募後で応募 求人ID R0034514 掲載日 06/15/2021 Location: Thailand

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Job Description

1. Planning and Objective Setting

  • To develop annual brand plan aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market. (20%)

- To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalog and sell sheet copy, training aides and point of purchase merchandisers.

 -To allocate resources, budget and schedule marketing and       advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line.

  • To develop KOLs plan with Medical team to initiate product opportunities. (5%)
  • Develop quarterly "plan of action" and optimally allocate resource to make sure impactful and flawless implementation in the market.(5%)
  • To prepare product supply volume forecast by working with supply chain manager to ensure product availability.(5%0

2. Execution of works

  • To manage and communicate sales information and product changes both internally and externally. Also to work with Medical Affairs to educate and train salespeople on disease, product knowledge and competitor’s information, presents brand strategies, campaign and key messages, also coordinates with Training Manager to ensure they are able to deliver key messages to the right target customers and handle basic objections through sales certification. (15%)
  • To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies in order to improve market position, improve quality or reduce costs. To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services. (5%)
  • To implement and monitor the effectiveness of all marketing activities in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment. (15%)
  • To monitor, analyze, and evaluate product performance, sales volume, revenue and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes.(10%)
  • To Establish and maintains relationship with National KOLs as well as key stakeholder e.g. health authorities, associations, for the sake of business performance. (5%)
  • Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements (RA, MA, Compliance) (5%)

3.Collaborative Working (Internal & External) for Result

  • To establish and maintain relationships with vendors to help facilitate the timely completion of projects or brand plan. (10%)


Bangkok, Thailand

Worker Type


Worker Sub-Type


Time Type

Full time