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Product Manager (Oncology)

応募 後で応募 求人ID R0008754 掲載日 05/03/2019 Location:Singapore, Singapore

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Job Description

Job responsibilities

Market Analysis / Feedback

  • Commission market research
  • Review internal & external market data
  • Review relevant journals and articles
  • Gather information through field contact

 Contribution to Strategy and Objectives

  • Formulate marketing strategies with a market and competitor based rationale in line with global strategies
  • Present strategies to sales department and senior management team to gain endorsement

Development/implementation of Promotional Plan

  • Develop promotional plan based on strategy and work cohesively with the sales team to achieve desired results, such as, but not limited to:

             - Sales aids |Promotional literature in various medium (videos, online, etc)| Ad campaigns / PR campaigns

  • Obtain appropriate approval for promotional materials (via ZINC) with relevant department and stakeholders
  • Effectively plan and conduct pre-POA meetings with sales managers
  • Effective testing of POA materials and communication tools with sales managers and customers
  • Assess outcomes and provide feedback on activities related to implementation of promotional plans
  • Assessment of sponsorships, CMEs, meeting requests, etc
  • Ensure organisation of participants and materials for events

Digital Marketing Planning

  • Develop, implement, track and optimize our digital marketing campaigns across all digital channels
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with agencies and other vendor partners to create landing pages and optimize user experience

Product Planning

  • Develop and recommend marketing position, priorities, growth forecast and inventory forecast of products
  • Contribute to budget planning or strategic review meetings

Cost/Budget Control

  • Manage A&P budget
  • Accurate forecast of inventory

Product Champion

  • Formulate and effectively communicate product launch plans & implementations
  • Represent the product in all parts of the business ensuring effective cross-function collaboration among registration, medical, sales and marketing.
  • Maintain an updated and detailed product information and literature regarding products, disease states and treatment options of products and its competitors
  • Provide product advice and information to internal and external customers as required
  • Develop comprehensive product training manual for the product
  • Develop presentations for training programs covering:
    • Product features and benefits
    • Information on competitor comparison
    • Market review
  • Deliver product training to the sales force as required
  • Field visits and conduct field work with representatives on a monthly basis

Locations

Singapore, Singapore

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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