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Vaccine Brand Lead, APAC

応募 後で応募 求人ID R0008721 掲載日 04/30/2019 Location:Singapore, Singapore

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Job Description

OBJECTIVES :

  • Develop and deliver commercial excellence, launch readiness and market preparation to exceed revenue & profit objectives for Takeda's vaccine products in the APAC area
  • Implement & optimize programs and processes requiring strong leadership and management capability, and to work with LOC / area / regional & global leadership teams to drive excellence across the various commercial organization
  • Adherence to Takeda corporate governance and industry code of conduct; alignment with the values and vision of Takeda; ensuring all programs are compliant with Takeda business practices

ACCOUNTABILITIES :

  • Ensure that the vaccine product is properly weighted versus the other Takeda products within each portfolio of promoted products. Champion the vaccine brand within the LOC to ensure management buy-in and act as the liaison between the LOC Cross-functional teams with the Vaccine Regional Leadership Team
  • Lead the successful implementation of pre-launch & launch initiatives for Takeda vaccine in line with the Takeda launch readiness process and ensure LOC readiness
  • Manage brand/disease communication plans at the area-level and support the countries in their PR plans
  • Provide strategic marketing support to the LOC teams to improve the implementation of vaccine brand strategy and drive operational excellence
  • Implement the APAC vaccine commercial strategy, support goals & objectives and interface with various stakeholders
  • Challenge team to ensure high quality Brand Plans are prepared and executed according to plan
  • Conduct portfolio optimisation activities with other therapy areas within LOC to ensure the right commercial resource allocation
  • Select and manage external agencies in the creation & development of tactical support materials for the respective LOCs
  • Ensure LOC BU Leads address brand issues and execute the action plan required
  • Provide leadership and direction through managers to execute functional business plans and lead the development and implementation of the APAC Area vaccine commercial strategy
  • Build the marketing capabilities and talent with Asia Pacific to be an effective commercial and customer-focused vaccine team
  • Prepare and monitor functional budget for all initiatives related to the brand

EDUCATION, EXPERIENCE, SKILLS :

  • Requires extensive marketing experience (10-15 years) including digital strategy experience and substantial managerial experience in diverse roles including FMCG
  • MBA or Degree in Biology, Chemistry, or related science preferred
  • Experience in APAC countries & vaccine launches, comprehensive understanding of pharmaceutical industry and vaccines market dynamics required
  • Ability to work with complex scientific information in conjunction with internal colleagues as well as external key opinion leaders
  • The ability to lead and significantly contribute to cross-functional teams across geographies by building collaboration and alignment, motivating and empowering others to maximize milestone achievements
  • Excellent presentation, analytical and communication skills (both written and oral)
  • Capable of taking a position of facilitation or leadership in team or project settings
  • Ability to create clear, compelling vision and business strategies that guide sound program development and significantly advance the financial health, growth and competitive advantage

TRAVEL REQUIREMENTS :

  • Willingness to travel to various sites for meetings, site visits

Locations

Singapore, Singapore

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

応募 後で応募