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Brand Customer Manager Rare Metabolic Diseases

応募後で応募 求人ID R0022517 掲載日 09/07/2020 Location:Zurich, Switzerland

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Job Description

ROLE OBJECTIVE

  • Responsible for all aspects of the brand management of Rare Metabolic Diseases (RMD) products in Switzerland
  • Optimizes brand performance by developing and executing marketing and customer engagement strategies in a competitive business environment
  • Lead the development of brand strategies for RMD products in collaboration with commercial, medical, access, patient advocacy and customer excellence teams and drives effective execution including implementation of owned field based projects

Business Strategy and Management

  • Leads the business strategy process for assigned products
  • Spends time with customers and other stakeholders, gains detailed insights and knowledge of the disease area, and establish personal relations with key customers and business stakeholders
  • Directs generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics
  • Is responsible for the development of all promotional material (digital, booth, brochures, print material, PR handouts etc.), in conjunction with Medical Affairs and in collaboration with the sales team and other internal stakeholders.
  • Owns and executes assigned projects and implement these projects in Switzerland

Effective Team and Cross Functional Working internally and externally

  • Develops effective and constructive working relationships throughout the Business Unit, the Local Operating Country (LOC), with the Global/EUCAN Brand Team, Market Access, Medical, Patient Advocacy and Customer Excellence teams
  • Develops and maintains a strong understanding of the local Rare Disease market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
  • Identifies and raises relevant issues, and proposing potential solutions, through the appropriate internal and external channels;

Performance and Financial Management

  • Actively analyses in-market performance and identifies key metrics to assess the performance at market,  and customer levels, taking into account key drivers of customer behavior
  • Leads and takes ownership for key financial tasks for the brand including the development of annual budgets, brand plan, sales forecasts, quarterly updates, etc. including effective budget control and resource management within predefined project budgets;

Stakeholder engagement and Communciation

  • Develops and maintains strong, effective and constructive relationships with key external stakeholders (e.g. advisory groups, KOL networks, agency)
  • Implements innovative multi-channel engagement approaches with customers

Risk Management and Controls

  • Supports the BU Head in managing the company’s risk profile including, Code of Conduct and the Health and Safety performance of the business;
  • Assists the BU Head in ensuring that appropriate internal controls are in place;
  • Assesses business risks and opportunitie

SKILLS, LEADERSHIP CAPABILITIES and EDUCATION

Critical Skills and Competencies

  • Integrates and drives the execution of plans/tactics for functional strategies
  • Influences the functional strategy by defining, building, and communicating processes, relationships, and efficiencies in areas of accountability.
  • Understands the environment and business model where the brand/s operate
  • Outside thinking; advocating patient and HCP perspective into the organization
  • Business acumen and ability to understand and actively contribute to the management of a P&L
  • Understanding of customers’ needs and be able to translate their needs into highly impactful tactics and solutions
  • Analytical, converting information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
  • Agile and enthusiastic learner, able and eager to learn and develop in a challenging environment subject to business competitive challenges
  • Sense of ethics and responsibility
  • Excellent organisational and planning ability
  • Excellent interpersonal skills, able to build trust and form effective relationships with a wide range of stakeholders inside and outside the company
  • Able to work in a changing and ambiguous environment
  • Able to develop effective relationships with internal colleagues and with external suppliers/agencies and partners

Experience and Education

  • Relevant university degree in Life Science or Pharmacy
  • At least 3 years of experience in the pharmaceutical / biotech industry in a similar position, preferably in specialty care
  • In depth knowledge of applicable laws, regulations and codices for pharmaceutical industry
  • In-depth knowledge of pharmaceutical, pharmacoeconomic/-political landscape in Switzerland
  • Computer literacy including word processing, spreadsheets, databases, project management and E-mail and presentation software
  • Fluent German and English both written and oral is mandatory; French is a plus

Locations

CHE - Glattpark (Opfikon) - Zurich HQ

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

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