Associate Director, Omnichannel Marketing, CRC

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Job Description

ABOUT THE ROLE

The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.

OBJECTIVES/PURPOSE

• The Omnichannel HCP Lead, CRC will lead the development and implementation of the Omnichannel plan for the Lung HCP customers.  They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.

• They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels.  This includes customer journeys, messaging, delivery and channel optimization.  They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation.

• This colleague will collaborate with multiple cross functional partners, including but not limited to, the Lung Marketing team, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs.  They are a core member of the Marketing team and Lung Integrated Brand Team.

• They will drive meaningful and measurable engagement with HCP segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact.

• This colleague will lead HCP media strategy with agency and partners & rigorously tracks performance to adapt plan in an agile manner.

• They analyze customer behavior by utilizing CRM data and analytics to track HCP engagement and optimize experience.  Leads HCP Experience Measurement Plan & adapts plan accordingly

ACCOUNTABILITIES

• Defines vision, strategy and implementation of HCP omnichannel solutions that will improve the HCP customer experience and support brand goals.

• Partners with brand team and other cross functional partners to identify HCP targets and designs HCP personalized campaigns that are translated across web, SEO/SEM, email, direct mail, social media and digital advertising.

• Creates agile content and implements initiatives that execute on brand strategy in the following areas: website design, personalization and optimization, SEO, paid search, CRM, digital display media, and social media.

• In partnership with agencies and Insights and Analytics, identifies trends and insights to understand customer engagement and campaign performance to optimize customer plans, spend and ROI.

• Implements identified technologies.

• Utilizes audience research and trend analysis to develop modular, personalized content. Evaluates customer research, market conditions and competitor activities.

• Establishes key objectives and performance metrics for omnichannel campaigns in partnership with Insights & Analytics and agency partners. Makes recommendations for campaign optimizations to improve overall performance.

• Works cross-functionally to understand customer and business needs and align recommendations and strategy accordingly to different HCP segments.

• Drives improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.

• Actively manages agency partner relationships, expectation setting, budgeting and contract reviews.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS

Required

• Bachelor’s degree

• 8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience

• Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation.

• Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during “moments that matter” - creating personalized, omnichannel solutions with the individual in mind.

• Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget.

• Experience with A/B testing across channels and content types.

• Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment.

• Proven experience advising stakeholders and effectively influencing business partners and peers.

• Demonstrated ability to thoroughly learn new market, disease states and the products quickly.

• Strong consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills.

• Ability to influence and persuade stakeholders in a wide range of departments at varying levels of seniority including senior leadership both in the US and globally

• Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights & Analytics, DD&T, Sales, and other key partners.

• Financial management and budgeting abilities.

ADDITIONAL INFORMATION

Percentage of travel:

• Requires approximately 10% travel.

• Willingness to travel to various meetings, conferences and could include overnight.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$153,600.00 - $241,340.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.