Global Brand Lead

ACCOUNTABILITIES(Describe the primary duties and responsibilities of the job. Include only the essential functions of the job.Approximately 5– 10 bulleted task statements should beidentified).

Drive translation of zasocitinib PsA global brand strategy into execution

• Contributeto therefinementof thePsAbrand strategy andtranslationofstrategicdirectionintoclear positioning, messaging, and brand narrative

• Partner with Insights&Analytics toidentifyandapplykey customer and market insights tostrengthenbrand positioning anddifferentiation

• Evolvethebrandidentityand creative campaignfrom psoriasis launch to ensure zasocitinib stands out in a competitive PsA market

• Leadevolutionof theglobal brand plan,incorporatingregional/ LOC stakeholders toensurestrategicalignmentand marketrelevance

Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA  

• Ownend-to-enddevelopmentof core global marketingmaterials(e.g. messagingplatform,campaignassets, brand book, core visualaid),incorporatinginput fromRegionsandLOCs

• Lead agency management andexecutionfordevelopmentofmaterials,includingbriefing, feedback, timelines, andqualitycontrol

• Applycustomer insights andregional/ LOC feedback toensurematerialsaredifferentiated,practical, and ready for market adoption

DriveKOL engagement and insights integration 

• Leaddevelopmentandexecutionof the global KOL engagement plan,includingad boards, 1:1 engagements, andcongress-relatedactivities

• Partnercross-functionally(e.g.Medical,ClinSci)toensurecoordinatedandimpactfulKOL engagementacrosskeycongresses

• Translateinsightsintoclearimplicationsfor brand strategy, messaging, andmaterials

• Develop commercialcongressassets and speaker materials to support LOC readiness and external engagement, including post-approval launch events

Driveglobal launch readiness 

• Partner withLaunchExcellenceto leadlaunchreadinessreviews/exchangeswithfunctions,regionsandLOCstoidentifyrisks,interdependencies, andmitigations

• SupportGlobalLaunchSummit(s)toenableLOCpreparendess

• Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based onearly market learnings

• Owntimelydelivery oflaunchtools,materials, andguidanceto supportregion/LOCpreparednessand competitivereadiness

CORE ELEMENTS RELATED TO THIS ROLE:  (Describe what is critical and/or what differentiates this role). 

First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA 

Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables  

Operates with high independence, driving cross-functional alignment and agency execution  

Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback 

DIMENSIONS AND ASPECTS  

Technical/Functional (Line) Expertise (Breadth and depth of knowledge, application and complexity of technical knowledge)  

Seasoned marketer with in-line brand experience required (global) 

Launch experience required (global) 

Knowledge and experience with digital engagement among patients and HCPs 

Business acumen, with a strong appreciation for cross-cultural and cross-functional differences 

Ability to understand and interpret medical information; working knowledge of evidence based medicine  

Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change)  

Strong organizational skills and managing up and down 

Learning agility, curiosity (aptitude for new technologies) 

Adaptable to and comfortable with change on personal and organizational level 

Demonstrable ability to present to large groups; able to translate complex data into actionable messages 

Listening and understanding skills; ability to comprehend stakeholders’ points of view 

Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving) 

Accountability and ownership; able to take calculated risk and allow others to take initiative  

Collaborative problem-solver, confident to share his/her ideas with all levels of management 

Seeks management approval prior to committing resources or making irreversible decision 

Good judgment and decision-making skills, with demonstrated evidence-based approaches 

Able to challenge appropriately the status quo and provide alternative solutions  

Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback  

Interaction (The span and nature of one’s engagement with others when performing one’s job, internal and external relationships) 

Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs 

Interaction with KOL, HCP and patient groups  

Working across geographic and cultural boundaries 

Ability to manage multiple projects and stakeholders simultaneously 

Innovation (The required level of scientific knowledge, knowledge sharing, innovation and risk taking) 

Energy and drive – entrepreneurial spirit 

Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine 

Complexity (Products managed, mix of businesses, internal and/or external business environment, cultural considerations) 

High complexity: ability to juggle multiple priorities and successfully launch into a very competitive and established market  

Able to think outside the box 

Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP 

EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS:  (List the essential and desirable education and competency requirements to perform the primary responsibilities of the job.  Any minimum requirements should be noted.) 

University degree in marketing/business or life sciences; advanced degree preferred 

10+ years pharma experience with strong track record in pre-launch / launch execution and global marketing roles 

Experience in rheumatology, dermatology, immunology or close-related specialty areas strongly preferred 

Demonstrated ability to translate strategy into end-to-end execution, including agency management, budget and timeline ownership, and delivery of launch-critical assets 

Excellent communication/influencing skills, with ability to operate effectively across senior, cross-functional, and global stakeholders 

Ability to work independently and drive outcomes with miminal direction in a fast-paced, evolving environment 

Launch experience required 

ADDITIONAL INFORMATION:  (Add any information legally required for your country here) 

Domestic and international travel 25%