Marketing Manager

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Job Description

BioLife plasma centres are part of the Takeda biopharmaceutical company. Our business is the collection and freezing of blood plasma from donors in Hungary for the production of pharmaceuticals.

We’re looking for a Marketing Manager in Hungary

In this role, you will lead the development and execution of the Hungarian marketing strategy, driving donor acquisition, engagement, and retention through integrated campaigns, data-driven decision making, and close collaboration with local and regional stakeholders.

What You’ll Do:

• Lead the development and execution of the Hungarian marketing plan, aligning with EU-wide brand strategy.

• Own the end-to-end donor journey — from awareness, consideration to retention and referrals.

• Plan and run integrated marketing campaigns across digital, offline, CRM, and PR.

• Collaborate with local agencies, plasma center teams and internal partners to deliver powerful, on-brand communications.

• Analyze market trends, consumer behavior, and competitor activities to shape marketing strategy.

• Manage external vendors and oversee the local marketing budget.

• Drive adoption of performance marketing tools including SEO, PPC, and CRM to increase donor acquisition and loyalty.

• Represent BioLife in collaboration with government stakeholders, donor centers, and community partners.

What You Bring:

• Bachelor’s degree in marketing or related field (Master’s preferred)

• 5+ years of experience in brand marketing within FMCG or pharmaceutical/healthcare industries

• Strategic thinker with a hands-on, analytic data-driven approach to campaign execution

• Proven success in digital media understanding, CRM marketing, digital content optimization, and integrated campaigns

• Strong communication and interpersonal skills, able to collaborate across teams and levels

• Self-driven with an eagerness to learn, works independently, while being adaptable and proactive contributing effectively to our team

• Fluent in English and HU

Why Join Us?

• Be part of a mission-driven organization improving lives through plasma donation

• Lead and grow the local marketing function with regional and global support

• Work within a driven EU/Global marketing team, together with stakeholders and agencies for a joint goal

• Join a company that values innovation, integrity, and impact

Additional Info:

• Must have legal authorization to work in Hungary.

• This is a full-time, permanent position based in Hungary.

As a leading global biopharmaceutical company, we have one mission every day: to lastingly improve the lives of people living with rare diseases. Crucial to our mission are our employees – our biggest asset – who enjoy a range of benefits and career opportunities. For more insights into Takeda click here: https://www.youtube.com/watch?v=eXGvhwALf2A&list=PLdEbUoUDW_52FKhxHXjm5nkfnKpRfKVoP&index=2

We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Gender, age, skin color, background or sexual orientation play no role in this as we actively promote diversity! We equally address people with disabilities. In the course of a recruitment process which is as free of barriers as possible, we encourage you to mention all relevant information in this context in your application.

Locations

HUN - Budapest BioLife HQ

Base Salary Range:

Ft13,898,000.00 - Ft19,109,200.00

For information about our benefits, please click here.

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time