Join Takeda as Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis of our Cambridge, MA office.  The Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis (PsA) is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriatic arthritis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels.

This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Brand Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.

This leader will be a champion of Takeda’s culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AIto drive efficiency and innovation.

How you will contribute:

• Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
• Lead development and launch of the patient website, associated tools, and CRM database.
• Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
• Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
• Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance
• Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
•  Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
• Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
• Partner with agencies to develop consumer digital content & media strategy
• Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
• Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.

Minimum Requirements/Qualifications

• Bachelor’s degree required, MBA preferred
• Experience working in pharmaceutical, healthcare, or other highly regulated industries required.
• 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields required.
• Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels required.
• Strong experience with digital media planning, buying, and optimization across paid channels.
• Experience managing brand social media channels.
• Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
• Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
• Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.