Commercial Effectiveness Manager

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Job Description

The Commercial Effectiveness Manager reports to Head of Business Operations that is responsible for driving Field Force Excellence (FFE), strengthening CRM adoption and data-driven decision-making, and optimizing commercial resource deployment. This role plays a pivotal part in shaping HCP segmentation and targeting strategy, enhancing territory alignment, improving incentive design, and enabling omnichannel HCP engagement.

In addition, the role partners closely with Route-to-Market teams, Commercial Leaders, and ISEA Business Operations to ensure that commercial initiatives are aligned with Takeda’s strategic priorities and executed with strong governance, operational discipline, and a consistent customer-centric approach.

Key & Responsibilities & Accountabilities :

Field Force Effectiveness & PST Excellence

• Serve as the primary contact for Vietnam, partnering closely with ISEA Business Operations on all Field Force effectiveness-related initiatives.

• Design, deploy, and continuously refine the HCP profiling, segmentation, and targeting framework (PST) across therapeutic areas.

• Develop call strategy, coverage plans, and CRM adoption roadmaps to enhance field force productivity.

Field Force Incentive Scheme Plan (SIP):

• Lead the design, implementation, and governance of the Field Force incentive scheme, ensuring fairness, clarity, and strategic alignment.

• Manage target allocation, performance tracking, and quarterly SIP health checks.

• Provide recommendations to Sales Leadership based on trend analysis, scenario modelling, and performance insights.

• Ensure that SIP drives motivation, rewards performance, and reinforces business objectives.

Territory Alignment and Resource Optimization:

• Develop and consult territory alignment frameworks to maximize coverage and efficiency.

• Optimize field force deployment using data-driven assessments of workload, potential, and geographic footprint.

• Align territory planning with commercial strategies and Route-to-Market priorities to ensure balance and effectiveness.

• Support adjustments based on business growth, new product launches, and market dynamics.

Advanced Data Analytics & Performance Monitoring

• Oversee analytics across SFE, PST, SIP, CRM adoption, and territory alignment.

• Ensure data accuracy, timeliness, and readiness for decision-making across all commercial teams.

• Develop and manage sales automation dashboards by key accounts for Filed Force Leadership, MKT,  and Key Account teams.

• Provide monthly and quarterly insights to highlight risks, opportunities, and performance gaps

CRM & Omnichannel HCP Engagement

• Collaborate with CRM Coordinator and Omnichannel to monitor and strengthen the end-to-end HCP engagement journey.

• Recommend CRM system enhancements to improve call quality, channel coordination, and content effectiveness.

• Integrate multi-channel interaction data (F2F, digital, CLM, email, webinar, Zalo, etc.) to generate actionable insights.

• Support the digital transformation roadmap by guiding adoption of new tools, functionalities, and automation

Project Leadership & Governance

• Lead strategic SFE projects initiative to ensure strong project governance, documentation, and alignment with compliance requirements

• Coordinate cross-functional stakeholders (Sales, Marketing, Medical, Finance, Supply, HR, BO, ISEA/GEM teams) to support seamless implementation

Capability Building – SFE & CRM Excellence

•  Build SFE capabilities for Field Force and Line Managers through structured training and coaching.

•  Strengthen PST and CRM-related competencies (call reporting, profiling, content usage, omnichannel follow-up)

•  Support change management and digital dexterity initiatives, including AI-based tools and virtual learning platforms.

Qualification / Attributes :

Education & Experiences:

• Bachelor’s degree in Business Analytics, Commerce, Marketing, Data Science, Pharmacy, or related fields

•   MBA or Pharm.D is preferred

•   Minimum 3 years of experience in multinational pharmaceutical companies, focusing on SFE, PST, CRM, sales analytics, BI, or territory management.

•   Solid understanding of HCP engagement strategies and commercial data flows in the pharmaceutical industry.

Skills and Competencies:

• Strong analytical mindset with the ability to translate complex data into actionable insights

•  Proficiency with CRM platforms, Excel advanced, Power BI/Tableau, and commercial analytics tools.

•  Strong problem-solving and data-driven decision-making skills.

• Excellent communication, presentation, and cross-functional collaboration abilities

•  Proven project management and planning experience.

•  Demonstrated agility in adopting digital and AI-enabled tools.

•  High learning agility, intellectual curiosity, and a proactive, results-oriented attitude

Language Skills:

• Proficiency in English, both written and spoken

Locations

Ho Chi Minh City, Vietnam

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time