Brand Lead, Oncology (Hematology Cancer)

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Job Description

Job Description

• Own end-to-end brand strategy development and execution for hematology oncology products in Indonesia (e.g., Adcetris, Ninlaro) to drive patient impact, competitive differentiation, and sustainable growth.
• Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines).
• Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations.
• Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery.
• Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption.
• Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility.
• Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance.
• Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant.
• Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback).
• Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets.
• Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes.
• Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements.

Locations

Jakarta, Indonesia

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time