Brand Manager HAE

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Job Description

About the role

As Brand Manager for Takhzyro at Takeda, you drive the Integrated Brand Plan (IBP) and coordinate the cross-functional team to enable sustainable market growth and life-cycle management.

Your approach aligns with the current needs of the product, maximizes growth, positioning, and value generation and sustains long-term performance through lifecycle management.

Digital and AI tools will support you in automating data analysis and campaign tracking, allowing you to focus on strategic vision, innovation, and cross-functional orchestration. At the heart of this role are decision-making, brand vision, key stakeholder engagement, and delivering meaningful value to patients.

How You Will Contribute

• Brand Leadership & Strategic Differentiation – Strengthen and evolve Takhzyro’s positioning within the HAE space, anticipating market dynamics and reinforcing its status as the treatment of choice.

• Market Growth & Value Perception – Shape the value and competitive positioning of Takhzyro by integrating insights from real-world evidence, market research, and feedback from healthcare professionals and patients.

• Life Cycle & Portfolio Management – Optimize resource allocation and strategic decisions to maximize Takhzyro long-term value, identifying growth opportunities.

• Omnichannel Excellence – Develop and implement tailored journeys for healthcare professionals, leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.

• Cross-functional Orchestration – Lead the brand team (Medical, Market Access, Field, Regulatory, PV, Supply), fostering alignment, shared responsibility, and seamless execution.

• Collaboration with MCE – Work closely with the MCE team to adapt and implement the global strategy at the local level, ensuring relevance and excellence in omnichannel execution.

• Governance & Compliance – Ensure brand integrity, adherence to policies, ethical promotion, and responsible AI adoption

• Capability Building & Talent Development –promote marketing excellence, and cultivate a culture of curiosity, ownership, and continuous improvement.

Skills and Qualifications

• Experience in brand leadership within pharma/biotech, ideally with launches or brand revitalization.

• Deep knowledge of therapeutic area strategy and market dynamics.

• Expertise in Integrated Brand Planning (IBP), omnichannel strategy, and customer engagement.

• Strong digital and AI fluency: experience in predictive analytics, social listening, and campaign optimization.

• Ability to synthesize evidence, market insights, and competitive intelligence into impactful strategies.

• Excellent stakeholder management and cross-functional leadership skills.

• Thorough knowledge of compliance and MLR requirements.

Note
At Takeda, Brand Leads combine strategic vision, creative direction, and patient-centric leadership. AI and digital tools enhance efficiency and insight, while strategy, compliance, and human leadership remain decisive for brand success.

Locations

Madrid, Spain

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time