Digital Channel & Brand Owner, DDT, Shanghai /Beijing/Chengdu
応募 後で応募 求人ID R0153972 掲載日 06/04/2025 Location:Shanghai, China; Beijing, China; Chengdu, ChinaBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
RESPONSIBILITIES:
- Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities
- Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.
- Stakeholder Management:
- Engage with internal and external stakeholders to gather requirements and provide updates on digital channel and event.
- Collaborate with cross-functional teams to drive successful digital channel and event lifecycle management.
- Digital Channel Development:
- Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
- Identify and prioritize the most effective digital channels for reaching target audiences.
- Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
- Digital Brand Planning and Execution
- Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
- Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
- Performance Monitoring and Optimization:
- Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
- Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
- Compliance and Risk Management:
- Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.
Qualifications & Skills:
- Consulting/Marketing/digital background preferred
- Bachelor Degree is a must, MBA preferred
- 10 years+ experiences in consulting or strategy, digital experiences and will understanding digital health project in pharmaceutical industry.
- Consulting background is must.
- Fluent English