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Digital Channel & Brand Owner, DDT, Shanghai /Beijing/Chengdu

応募 後で応募 求人ID R0153972 掲載日 06/04/2025 Location:Shanghai, China; Beijing, China; Chengdu, China

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Job Description

RESPONSIBILITIES:

  • Unleash the power of Data, Digital and Technology to achieve China Elevation Plan by building strategic capabilities
  • Be partnership with all relevant BUs/BFs, with a strategic mindset, able to take business priorities, in-depth understanding of the commercial business with the ability to influence, challenge and innovate to enable commercial strategic imperatives.
  • Stakeholder Management:
    • Engage with internal and external stakeholders to gather requirements and provide updates on digital channel and event.
    • Collaborate with cross-functional teams to drive successful digital channel and event lifecycle management.
  • Digital Channel Development:
    • Assist line manager to develop and implement a comprehensive digital channel roadmap that aligns with the company's overall business objectives and goals.
    • Identify and prioritize the most effective digital channels for reaching target audiences.
    • Collaborate with cross-functional teams, including marketing, sales, medical affairs, and IT, to integrate digital initiatives with other business activities and ensure seamless execution.
  • Digital Brand Planning and Execution
    • Plan and execute a wide range of digital branding, development and management of digital assets, ensuring they are up-to-date, user-friendly, and compliant with regulatory requirements.
    • Coordinate with external vendors, agencies, and partners to deliver high-quality digital services and solutions, and manage relationships to ensure timely and effective delivery.
  • Performance Monitoring and Optimization:
    • Establish KPI and metrics to measure the effectiveness of digital channels and activities and regularly track and analyze performance data.
    • Provide regular reports and updates to senior management on the performance of digital activities and recommend adjustments or improvements as needed.
  • Compliance and Risk Management:
  • Ensure that all digital activities comply with pharmaceutical regulations, data privacy laws, and industry guidelines, and implement processes to monitor and mitigate compliance risks.

Qualifications & Skills:

  • Consulting/Marketing/digital background preferred
  • Bachelor Degree is a must, MBA preferred
  • 10 years+ experiences in consulting or strategy, digital experiences and will understanding digital health project in pharmaceutical industry.
  • Consulting background is must.
  • Fluent English

Locations

Shanghai, ChinaBeijing, China, Chengdu, China

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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